A first-time buyer needs
a different conversation.
Group customers using the attributes and activity available in your project. Prepare relevant audiences for first-purchase guidance, returning customers and re-engagement.
Relevance, delivered at scale
Define your audience precisely and every campaign hits home
Dynamic Filtering
Combine contact data, custom fields, email activity, and events with nested AND/OR conditions to define exactly who belongs.
Real-Time Updates
As contact data shifts, dynamic segments recalculate on their own — your audience is never stale.
Workflow Integration
Fire a workflow the moment someone joins or leaves a segment, or branch running workflows on segment membership.
Campaign Targeting
Point each campaign at the segment it's meant for rather than your whole list. More signal, less noise.
Static Segments
Hand-pick contacts for fixed groups — beta cohorts, VIP customers, or anyone else you curate yourself.
Behavior-Based
Slice your list by what people actually did: opens, clicks, bounces, or emails that never arrived.
Filters that bend to your logic
Nest AND/OR conditions to model any audience you can describe
Active Users
Reach people who joined recently and keep coming back
Re-engagement Needed
Surface dormant contacts who could use a reason to return
High-Value Customers
Spot your biggest spenders and treat them accordingly
Dynamic or curated — your choice
Let filters manage membership, or manage it yourself
Dynamic Segments
Membership follows your filter conditions. When a contact's data changes, they move in or out of the segment instantly.
- Membership driven by filters
- Self-updating in real time
- Entry/exit tracking (optional)
Static Segments
You decide exactly who's in. The list never moves unless you move it — ideal for curated groups.
- Contacts added by hand
- Membership stays put
- Great for VIP rosters
Segments power everything
Campaign targeting, workflow triggers, and beyond
- 01
Targeted Campaigns
Stop blasting the whole list. Route newsletters and announcements to the segments they're actually relevant for, and watch open rates respond.
- 02
Behavior-Based Workflows
Use segment entry as a trigger — a contact joining "VIP Customers" or "Churning Users" can kick off an automation tailored to exactly that moment.
- 03
A/B Testing
Split your audience into test and control segments, run a different campaign against each, and compare the numbers.
One-size-fits-all email is over.
See how this tool fits your second-purchase programme. Check Shopify access or connect another platform through the API.